Have you seen this dreadful ad campaign yet?
It apparently ran in Israel for two months before the main Bacardi company decided it was inappropriate. It's worse than that: it's repulsive, in my opinion.
The 'concept': get an ugly fat friend and then you'll look better by comparison.
Kate Harding's blog has the ad pictures posted, along with Bacardi's weasel-word "apology" for the campaign.
I am so tired of the whole "the only way a woman can feel good is by tearing her friends down" concept. Sick to death. And I will not be drinking any Bacardi this summer, I can tell you that!